Week Three – Coding… removing my bias

Still trying to figure out the whole emic/etic coding, but I see some trends happening.  This is really interesting if you dig down a bit — systemizing, organizing and even analyzing the content captured is a little challenging.   As I am coding out the transcripts it started to dawn on me an actually how hard this type of discourse analysis is on a researcher.  I am wondering if a research tries to focus on the numbers rather than the meaning of what is actually being said in fewer words?  I also wonder about the need to supplement the spoken words with observations to provide a deeper level of the context.  I look forward to digging deeper into CMDA and build out my knowledge.  

Back to emic/etic — listening back to the class and doing some re-reading of Herring and others, trying to formulate my own interpretation which I think will support my coding – Etic:  analysis of one who does not participate in the culture

Emic:  anaylysis of one who participates in the culture

To even go deeper this made sense to me:

“Non-linguistic examples may be found, e.g., in the colors. For instance:

  • In the etic perspective, the color ‘white’ is perceived as equal presence of light of all wave-lengths by every human eye.
  • In the emic perspective, it is the color of purity, festivity and joy in most occidental cultures. It is the color of mourning in Chinese culture.”



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